
Dear Sparkies, ✨
We are thrilled to welcome you to Munich for the kick-off of the 25/26 SPARK Academy program. 🎓
Get ready for two days of inspiration and collaboration, with a line-up of incredible speakers and workshops—as well as an ÜberJam on a very special brief. 🚀🚀🚀
We wish you safe travels and we are looking forward to meeting you at the House of Communication Munich! ☀️
Myles + Lisa
Timetable Timetable Timetable Timetable
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Evening Block
from 6:00 pm on-
Welcome Evening
House of Communication,
Friedenstraße 24,
81671 Munich
ROOFTOP HOUSE HEART
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Timetable Timetable Timetable Timetable
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Morning Block
8:00 am - 12:30 pm-
Check-In with Breakfast
HOUSE HEART, Conference Room 6
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CREATIVITY UNLOCKED
with Myles Lord
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Coffee Break
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Q&A Session
with Florian Haller
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HOW TO THINK LIKE A BOSS
with Kathrin Jesse
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Afternoon Block
12:30 - 4:45 pm-
Lunch
@ Cafeteria GERN
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HUMOR, THE CREATIVE SUPERPOWER
with Jeannette Bohné & Evi Prince
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Coffee Break
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CREATIVITY MATTERS / CANNES TRENDS 2025
with Clara Glaeser
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Coffee Break
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FUTURE BOOTCAMP
with Eva Lihotzky
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Evening Block
From 4:45 PM on-
Hotel Break
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Travel Time
Meeting Point at 7:00 pm in front of the hotel
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Dinner
@ Alte Utting
Lagerhausstraße 15,
81371 München
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Timetable Timetable Timetable Timetable
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Morning Block
8:30 AM – 12:15 PM-
Check-In with Breakfast
HOUSE HEART, Conference Room 6
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Welcome Session
with Myles Lord
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ÜberJam Briefing
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Working Session 1
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Working Session 2
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Afternoon Block
12:15 - 5:30 pm-
Lunch
@ Cafeteria GERN
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Working Session 3
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Working Session 4
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Final Selection
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Beauty Farm 🐎
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Presentation to Client
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Evening Block
from 5:30 pm on-
Hotel Break
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Travel Time
Meeting Point at 7:00 pm in front of the hotel
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Closing Dinner
@ Alter Wirt Ramersdorf
Aribonenstraße 6,
81669 München
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Meet your
host
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Myles Lord
Global Executive Creative Director
Creative Board
Our speakers
Look who’s
joining
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Daniel Walz
Designer
Serviceplan Hamburg -
Davide Bellomia
Junior Copywriter
Serviceplan Italy -
Elisabeth Michel
Consultant Agency Solutions
Mediaplus Realtime -
Esther Menke
Graphic Designer
WienNord Serviceplan -
Franca Kaffenberger
Junior Client Consultant
Mediaplus Media 1 -
Franziska Kreitmaier
Junior Copywriter
WienNord Serviceplan -
Gabriele Omarini
Junior Art Director
Serviceplan Italy -
Hakan Selek
Junior Art Director
Serviceplan Cologne -
Jakob Krüger
Junior Copywriter
Serviceplan Munich -
Johanna Vilsmeier
Art Director
Serviceplan Munich -
Julia Sonnleitner
Art Director
Saint Elmo's Hamburg -
Julian Vaterl
Junior Digital
Serviceplan PR & Content -
Lane Kerfoot Dickson
Junior Copywriter
Saint Elmo's Munich -
Lara Kristin Oberhauser
Manager Creative Media & Awards
Mediaplus Germany -
Luca Dippold
Strategist
Serviceplan Germany -
Mariyam Maroof
Junior Copywriter
Serviceplan Middle East -
Marleen von Petersdorff
Art Director
Saint Elmo's Munich -
Mélanie Morales Morales
Social Media Lead
Serviceplan Belgium -
Michal Kusimerz
Junior Motion Designer
Serviceplan Innovation -
Rahul Sharma
Associate Creative Director
Serviceplan Experience -
Regina Calix Jo
Post Production Producer
Serviceplan Make -
Ronja Schmidtner
Junior Media Planner & Consultant
Mediaplus Realtime -
Sarah Ertl
Junior Art Director
Serviceplan Munich -
Saskia Bühler
Consultant
Mediaplus Germany -
Sofia Soto
AI Consultant
SP AI Lab -
Thit Venning
Art Director
Serviceplan Berlin